The image is from “The Atheist Bus Campaign” which took place in Britain in 2008/9 in response to evangelical Christian advertising. The first explanation of religious decline came, in one sense, before any great statistical measure of decline. It might even be suggested that it set ‘decline’ as the proper category for interpreting religious experience… Classic Secularization Theory and its Critics

The original application of market language as a motif for interpreting religious growth and decline comes from Peter Berger. He established “pluralism” as the necessary twin of secularism. Basically, when a government sponsored faith monopoly is broken, society enjoys greater religious participation. Demand does not cease, but the supply changes from state subsidised monopoly to… “Supply-side,” or “Rational-Choice” Religious Market Theory

The image is from Sci-Fi Church with its “Jedi Council,” a “Fresh Expression” of church in Sydney, Australia. The individualisation thesis agrees with the supply-side model that modernisation does not lead to a decline in religious life. It differs on the mode of gathering, on the consequent religious social forms. It expects not simply that… Individualisation Thesis